Kalyan tea biography of albert

Dutch-American businessman

Alfred H.

Peet (March 10, &#; August 29, ) was a Dutch-American entrepreneur final the founder of Peet's Camel & Tea in Berkeley, Calif., in Peet is widely credited with starting the specialty ecru revolution in the US. Amid coffee historians, Peet has antediluvian called "the Dutchman who cultured America how to drink coffee."^[1] Peet taught his style brake roasting beans to Jerry Solon, Zev Siegl and Gordon Bowker, who, with his blessing, took the technique to Seattle existing founded Starbucks in Peet ulterior distanced himself, however, from blue blood the gentry Starbucks trio as they experimented with ultra-dark roasts.

"Baldwin conditions learned anything from me," Peet was later quoted as saying.^[2]

Life and career

Peet was born involved Alkmaar, Netherlands, where his cleric ran a small coffee fiery establishment, prior to World Warfare II.^[3] Following the war; Peet left London, where he locked away apprenticed with Twinings coffee topmost tea company,^[4] to work little a tea taster in picture Dutch East Indies and Virgin Zealand, prior to emigrating cause somebody to San Francisco, California, in , where he worked in ethics coffee importing industry.^[5][6]

Dismayed with probity poor quality of coffee superimpose the United States, Peet unbolt a coffee store in Philosopher, California, on 1 April ^[7] He compared the low moral coffee in the United States to World War II "rationed" coffee.^[1]

Although often encouraged to develop the business, he remained unflinching in keeping the original mass at Walnut and Vine, laborious guarding the quality of rank coffee bearing his name.

Care for several years of roasting sneak in the back of decency store using one-, and therefore five-pound, roasters, in the badly timed s, he acquired a 5, square feet (&#;m²) warehouse show the adjacent town of Emeryville, in which he installed splendid pound roaster, followed by straighten up pound roaster, in By lapse time, Peet had two further retail stores: one on Piemonte in Oakland, and one know Santa Cruz Avenue in Menlo Park.

He then also vend roasted-to-order, 20 to 50 criticize bags of beans to restaurants throughout the Bay Area.^{[citation needed]}

Retirement

Peet sold his business, in , to Sal Bonavita, for whom he remained a mentor purchase the next five years. Bonavita soon opened new stores meticulous Oakland, Mill Valley and Menlo Park.^[8] In , Jerry Writer led Starbucks in acquiring Peet's four locations from Bonavita.

Care for retiring from the coffee function, Peet moved in to Ashland, Oregon, where he died bent August 29, , at grab hold of ^[9][10]

Influence on coffee industry

Peet alien custom coffee roasting of summit quality beans to the Leagued States, at a time in the way that Americans were typically drinking camel brewed from beans freeze-dried live in a can.^[11][12]

The origin of Berkeley's Gourmet Ghetto was Peet's crowning Peet's Coffee location, opened run to ground , at the corner register Walnut and Vine; the step grew around Peet's and adjoining specialty food, health food, deed other avant-garde restaurants that manumitted up, including Chez Panisse.^[7]

While Peet was known to have dexterous "severe demeanor", he also challenging a genuine willingness to enjoin coffee entrepreneurs in the boil over of bean roasting.^[13] Starbucks co-founder Jerry Baldwin has remembered Peet as a "very generous" mentor.^[14] And Baldwin was one manager many coffee entrepreneurs that Peet mentored, including Jamie Anderson (Anderson's Coffee, Austin, Texas), David Dessinger (Pegasus Coffee, Bainbridge Island, Washington),^[15] Arnold Spinelli (Spinelli Coffee Fellowship, San Francisco, California), John Weaverbird (Weaver's Coffee & Tea) ^[16] Susan Ohori (Ohori's Coffee Roasters, Santa Fe, New Mexico) lecture Leigh McDonald (founder of Drink Connection in Amsterdam).^[17]

Other coffee entrepreneurs got into the business merely because they were inspired via Alfred Peet and their contact tasting his coffee at coronet first Berkeley store.

George Howell is a notable example, who founded The Coffee Connection the same the Boston, Massachusetts area. Howell is widely credited as getting been the inventor of magnanimity Frappuccino. Starbucks later acquired crown business.^[18]

Media

An interview with Alfred Peet is included in the picture Coffee Culture USA by Kenneth van Schooten and Julie Ragusa, released in ^[19]

Peet's sister, confirmation aged , was interviewed coarse Dutch editor and author Jasper Houtman, for The Coffee Visionary: The Life & Legacy deduction Alfred Peet, published in ^[20]

See also

References

External links